About
30 SECONDS®

30 SECONDS® Limited is a manufacturer and marketer of task-specific cleaning products. We manufacture in New Zealand, and export to Australia, Japan, the Pacific Islands and more…

Cleaning made easy, effective & affordable

Our range of chemical cleaning products target both outdoor and indoor cleaning tasks with the highest efficacy standards and are used by both private customers and commercial cleaners alike.

The brand was formed in the United States in 1977 and we opened our independent NZ manufacturing plant in 1993. Our range is proudly made in New Zealand and we now export to many countries around the globe.

About 30 Seconds Australia our factory

We bottle up to 62,000 litres per day!

Our Operation

We started here in New Zealand nearly 30 years ago, our products are made in Matamata. Our current site contains our head office and factory with storage, mixing tanks and automated filling machines. We can produce up to 62,000 litres of product per day.

Our Goals

About 30 Seconds Australia making cleaning easier

Make Cleaning Easier

Our underlying goal is to create a range of task-specific products to improve our customers’ lives by making cleaning easy and effective. 30 SECONDS® places a lot of emphasis on product research, refinement and feedback to ensure we create cleaners that work!

About 30 Seconds Australia make cleaning affordable

Make Cleaning Affordable

At 30 SECONDS® we believe that good quality cleaning products should be accessible to everyone.  With value in every bottle you get good quality products that do the job well at a reasonable price!

About 30 Seconds Australia care and consideration

Care & Consideration

30 SECONDS® is a proud New Zealand company with family values. Those values extend to our interactions with customers and the creation of a safe and enjoyable environment for staff and stakeholders.

Our Goals

Make Cleaning Easier

Our underlying goal is to create a range of task-specific products to improve our customers’ lives by making cleaning easy and effective. 30 SECONDS® places a lot of emphasis on product research, refinement and feedback to ensure we create cleaners that work!

Make Cleaning Affordable

At 30 SECONDS® we believe that good quality cleaning products should be accessible to everyone.
With value in every bottle you get good quality products that do the job well at a reasonable price!

Care & Consideration

30 SECONDS® is a proud New Zealand company with family values. Those values extend to our interactions with customers and the creation of a safe and enjoyable environment for staff and stakeholders.

A proud history

1977
Al Goetz (Jill Colliers father) Started selling the 30 SECONDS® brand in retail in the US
1980
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30 SECONDS® Canada launched under license
1990
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30 SECONDS® South Africa launched under license
1993
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James and Jill Collier started 30 SECONDS® New Zealand
1996
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30 SECONDS® launched in Australia
1999
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James and Jill Collier took over the US business in Oregon
2001
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The New Zealand factory was improved
2017
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30 SECONDS® becomes licensed for Buy NZ Made
2018
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New Zealand factory installed an automatic processing line to supply worldwide demand
2020
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30 SECONDS® becomes Toitu Certified Net Carbon Zero
2021
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Our Spray & Walk Away and Outdoor Cleaner ranges win the Canstar Blue award
About 30 Seconds Australia the first company car

Our original Company Car

About 30 Seconds Australia original mixing tanks

The old mixing tanks

About 30 Seconds Australia original building

The big move to the Matamata building

About 30 Seconds Australia early delivery van

The first delivery van

Going Green

Packaging can’t be avoided, but single-use plastic can.

Our products are effective, convenient and affordable. Now they’re sustainable too, our 1L and 2L bottles are made using recycled material, once you’re finished with the bottle, you can recycled it to be used again!